1. From the "My Instants" view, tap the large "+".
2. Tap the "+" in the bottom center to add the first beat to your Instant.
3. Your media options will appear. Tap to choose a background image for your first beat.
4. Enter the text you'd like to animate over your image.
5. Then tap "Next".
6. Tap to choose an animation style.
The default animation color is selected based on the colors in your image. You can try out some other options before selecting your animation by tapping the colored dots at the bottom of the screen. You'll have additional options (including a color picker) to choose from after selecting your animation.